Website is not just a representation of your existence on Internet but it is a key part of business process that helps to build your brand, your iconic image in people’s mind and eventually helps you to build and generate revenue streams.
Designing a website that fulfills client requirements requires a careful market research, interactive design process, understanding the business and the targeted consumer segment. Nevertheless a very important step is the integration with existing business processes.
Over the past few years the usage of smartphones and tablets has increased to many folds and there is a continuous bullish growth in this sector. With the introduction of these smart devices, the way the consumer share and interact with the content has significantly changed. Therefore the approach to target consumers of new digital age requires an adaption in technology.
We at Novapex Software Technologies have experience is building interactive, responsive and creative websites for both desktop and mobile devices. Our core strategy revolves around innovation and optimized development process. The process we have developed to design website has following key steps:
Requirement analysis using goal oriented analysis approach TORE.
Market research for competition with similar websites and targeted consumers.
Choose website/mobile business and design strategy.
Start drawing user interaction and key features on white board.
Wireframe mockups using tools such as Balsamiq Mockups.
Collaborate with clients in design phase and finalize the mock-ups, color scheme, base layout and site map.
Choose right combination of tools and frameworks that are required to meet the requirements.
a. For Website which has requirements of advance features like file drag and drop, client side storage, Timed media playback and requires low server loads, we prefer to build the websites using:
i. HTML 5
ii. Bootstrap
iii. Less
iv. JQuery and JQuery plug-ins
v. Responsive layout
b. We have expertise in content management system and the websites that require frequent change in content such as blogs, news websites etc.. We use following frameworks or content management systems to build such websites:
i. WordPress
ii. Joomla
Detailed Testing phase, including A/B Testing.
Provide SEO services to drive more traffic to your website.
For optimization, identification and targeting right set of consumers using advance insight metrics of your website. We provide integration with analytical tools such as Google Analytics and Kissmetrics.
Post deployment services such as website feature enhancement, website maintenance, security updates, framework updates etc.